Before Hitting Send: Power Writing Skills for Real Estate Agents
Karen Stefano, Esq. and Penny Nathan
ISBN: 9781427711182
Before Hitting Send is a practical how-to writing guide targeting the unique needs of real estate agents. It teaches the fundamentals of effective writing through examples and exercises from scenarios agents face daily. In addition to instruction chapters, the book includes writing samples that are also available electronically for download. The Instructor Resources include a PowerPoint presentation, chapter outlines, and a 50-question exam.
Features
- Before-and-after examples
- Writing exercises included at the end of each chapter, with keys immediately following so you don’t have to search in the back of the book for the answers.
- Various lists/tips throughout the book make it a valuable reference.
Contents
- Getting Started: What Do You Want to Say?
- What Tone Do You Want to Convey?
- Structuring a Message for Maximum Impact
- Use Transition Words to Signal Where Your Message Is Going
- Enhance Readability With a Visually Appealing Layout
- Be Specific and Precise in Your Writing
- Watch the Order of Your Words
- Use Your Verbs Wisely
- Get In, Get Out, Move On: Eliminate Unnecessary Words
- Shorter Sentences Are Better
- Power Writing for Real Estate
- Writing to Persuade
- Delivering Bad News Gracefully
- Proper Word Usage and Three Simple Grammar Rules
- Proper Punctuation
- Take the Time to Get It Right: 12 Questions to Ask as You Review and Revise
- A Messagefor Brokers: 10 Steps for Improving Your Agents’ Writing Skills
- Appendix: Sample Emails
- Index
